Iwona Lupa-Wójcik
Researcher and lecturer in marketing, social media and AI, University of the National Education Commission, Krakow
Talks at AI x Voices
AI x Voices #2 · Upcoming
Thursday, 12 November 2026, Hevre
“AI under the hood, a human at the wheel. Where are we heading? On the goals and results of AI deployments”
Her starting point is her research on how marketing agencies use AI. It shows that companies rarely measure whether their AI deployments deliver results. Iwona will go back to the basics of management: setting goals, assessing results and making decisions based on them. Vivid and practical.